May 17th, 2022

Updated (May 23, 2022) - This post has been updated to clarify launch dates and add a link to the CC0.dev and the NFT Rights Registry.

It’s almost go time, friends. Six weeks ago we published the Loud Paper describing RARA’s Social Curation Protocol for NFTs. Today, that protocol was deployed to mainnet. Here’s how we’ll bring the protocol to you in our upcoming app for curating NFTs.

In short, The Summer of RA! is coming.

  • Step 1, Protocol Deployment // We’re live!
  • Step 2, Genesis Reaction Registry // May 25th-June 30th
  • Step 3, The Summer of RA! // July 2022
  • Step 4, Public Launch // August 2022
  • Step 5, Developer Tooling & New Curation Experiences // Winter 2022
April 11th, 2022

This post has been updated as of May 18th, 2022.

Recently, we published the Loud Paper to introduce RARA’s Social Curation Protocol for NFTs. A core primitive of the protocol is transforming NFTs into 1x use reaction tokens, the Web3 equivalent of a like, emoji, or meme.

Web3 turns media into NFTs and engagement into NFT-backed reactions.
Web3 turns media into NFTs and engagement into NFT-backed reactions.

Today we will dive deeper into reactions as follows:

March 28th, 2022

Pronounced “Rah rah!” like a cheer, the goal of RARA’s protocol and this Loud Paper is to give a voice to a world of curators.


Curation of media on the Internet relies on centralized curation of platform algorithms or permission of the media owner. While this system works well for platforms and those with enough money to have a platform, it ignores the broader society’s role in curation. Centralized curation algorithms define “Who are the curators?” and “What media matters?” Consumers of media are becoming wary of the hidden biases and incentives of these centralized curators and the quality of their media feeds. These biases can be avoided when all relevant data and curation algorithms are publicly available. However, this is not done in practice. In Web3, the curation data is publicly available but curation relies on Web2 algorithms or permission of the NFT owner. In the case of existing curation protocols, NFT ownership or permission is often required. As a result, curation incentives are premised on direct NFT sales and sales commissions by third-parties. These solutions prohibit the curation of NFTs not for sale, curation of NFTs without the owner’s permission, and otherwise curation by objective third parties.

What is needed is an open curation protocol for NFTs with transparent incentives for third parties to add social context to NFTs. Permissionless and composable curation replaces centralized curation. Anyone who cares enough can invest a small amount in a curation. Coupled with expression-based investments, communities will form around curation where social context is paramount.

March 4th, 2022

Gm Squad, on December 1st, 2021, we launched the NFT RA!CE to write the first chapter of decentralized curation of NFTs.

In this chapter, we asked the community whether the price of NFTs or ownership of NFT are required for curation? Fifty-two NFT RA!CE’s and three months into the story and RARA’s curator and fans answered simply: No.

Curation tells stories about NFTs and the artists that created them. Curation is about caring for an NFT by giving it context.

February 1st, 2022

Gm, good morning, おはようございます, 早晨好, and Happy Lunar New Year 农历新年快乐 friends.

The NFT RA!CE is going global. Starting at midnight tonight (12:00 AM on 02.02.2022), we’ll host two RA!CE exhibits at Midnight and Noon EST each RA!CE day.

The goal? Make RA!CE exhibits more accessible to our Japanese, Chinese, and community across the world.

New NFT RA!CE times. 12am-4am EST / 2-6pm JST - Wednesday-Friday.

December 24th, 2021

Gm squad, the NFT RA!CE for The RA! Awards x 2021 NFT of the Year is upon us. Voting opens today, Wednesday (12.29), at 12:00 PM EST and closes on Friday, NYE (12.31), at 4:00 PM EST at app.rara.social.

December 21st, 2021

Afternoon squad, RA! Awards coming it hot. From Time Magazine’s “Time Flies” to Doge and Gigachad, the first week of 2021 NFTs of the Year really hit.

December 14th, 2021

RARA is excited to announce The RA! Awards x 2021 NFTs of the Year, according to fans, not price.

Starting today, fans can vote for their favorite NFTs of 2021 in the NFT RA!CE. Each week on Wednesday-Friday (December 15th-31st), Genesis Curators will enter NFTs into the following RA!CE Exhibits:

  • Best Art NFT
  • Best Music NFT
  • Best NFT Collected by a DAO
  • Best PFP NFT
  • Best Metaverse NFT
  • Best NFT That Tells a Story.

In the final week of the year (December 29-31), the Top NFTs of the “Best of” Exhibits will compete in the first ever three day NFT RA!CE for the “2021 NFT of the Year”.

December 6th, 2021

Gm squad,

Last week we announced the NFT RA!CE, the first ever competition to discover the best NFTs according to fans, not price. The competition runs on the first iteration of RARA’s like-to-earn protocol where $RA! tokens are invested to curate NFTs that fans love.

After only 5 NFT RA!CEs, we’ve seen over 1,000 wallets Enter the RA!CE with players earning almost 140,000 $RA! tokens.

There are two ways to compete and earn in the NFT RACE:

November 29th, 2021

Gm squad,

Today RARA.social is announcing a new game designed with one mission in mind: discovering the best NFTs by making likes 👍 and hearts ♥️ valuable.

Stated differently for the Web3 aficionados among us, RARA seeks to decentralize curation of NFTs through a like-to-earn protocol.

Inspired by Mirror's $WRITE Race, we are calling it the NFT RA!CE.